The Fair

July 29th – August 1st, 2019

Latin American Electronics International Trade Show brings together foreign manufacturers with diversified portfolio of products and categories. The fair is the place where the industry has the opportunity to expand boundaries and negotiate, not only, with purchasing professionals of Brazil and South America but also with manufactures from around the world, such as Brazil, South Korea, Spain, United States of America, Turkey, Hong Kong, China and Venezuela.


Latin American Electronics besides making business viable, contributes to the promotion of brands and products in an international range.
Watch how was the experience of some players in the event and the coverage of the national and international press.


Check out all the happenings of previous editions of Latin American Electronics. See exhibitor, photos, products, movement and much more.


Highly qualified executives of the national and international industry and buyers of various sales channels from Latin America make the fair the largest meeting point of business in the sector.

Sales Channels

Retail of all sizes




Home centers

Department stores



Corporate market

Visitors Profile


Product Managers




Sales Representatives



Service Representatives

Increase business’s volume the Latin American Electronics has developed the "Buyers Program", which sponsors, with flight tickets and hotel accommodations, the visit of buyers of retail chains that don’t have headquarters in São Paulo and of South American countries, including Argentina, Bolivia, Chile, Colombia, Peru, Paraguay and Uruguay.


During the four day-event, manufacturers and major brands of white goods, computers and accessories, mobile phones, furniture, home appliances, housewares and IT present to the market their main novelties and the latest technological advances incorporated into their products. It serves several markets and attracts segments such as residential security products, retail exposure, insurance, certification and tech-solutions.

Turnkey Packages

At Latin American Electronics your company
is in charge of selling to buyers.
We take care of the rest.

Get to know the complete solutions for your company participate in the show

Booths with floor + assembly starting from 9sqm.

Check some companies that have joined the package in previous editions..

See some of the

Participating Brands


Reference tradeshow
in the market, the fair:

Generates business

Promotes and increase brands visibility

Launches trends and novelties

Provides portfolio adequation

Eliminates trade barriers

Opens new business partnerships

Diversifies sales channels

In 2019, the fair generated around R $ 2 billion in business, received sales and press representatives from all regions of Brazil and South America. It is the most publicized fair in the media, which gives even greater visibility to the exhibiting brands.

Additional information for visitor and exhibitor

Location and Installation


Get discounts of up to 25% buying air tickets for LAE 2019 with LATAM AIRLINES.


The parking with lot has 2,500 spots.
*Check the conditions

How to get there?

Congonhas (CGH) Distance: 10 Km - Guarulhos (GRU) Distance: 42 Km
Car - Access through Marginal Pinheiros and Av. 23 de Maio.
Subway - Nearest Station: Santo Amaro (Metro 5-Lilás and CPTM 9-Esmeralda)

Food Court

The event offers a comfortable food court area with several menu options. *The s/prices are charged according to the supplier.

Transamérica Expo Center

Convention Center with an área of 40 thousand sqm. There are 7 independent halls, restaurants, coffee shops, convenience store and fast print shop.

Simultaneous events

The Latin American Electronics
simultaneously presents the events:

For 14 years, it has been connecting the industry and retail of sector. A place where industry and retail find excellent business opportunities. Eletrolar Show promotes trade relations, the formation of partnerships and generation of business, including abroad. It is a fair guided by the evolution and diversity of retail.

The fair highlights the housewares and households categories. The initiative aims to present to the sales channels of sector another business opportunity and increase the volume of sales in its portfolios. The Latin American Housewares International Trade Show brings together foreign exhibitors of the category who are looking for business partners, importers and distributors of the category in Latin America.

news and releases


TCL confirms participation in Latin American Electronics & Eletrolar Show 2019

The third largest TV manufacturer in the world has confirmed its participation in the Latin...

Panasonic confirms its participation in Eletrolar Show & Latin American Electronics 2019

Owner of one of the most important brands in the market, Panasonic confirmed its participation as an exhibitor at the 14th...

Multilaser confirms its participation at Latin American Electronics & Eletrolar Show 2019

Holding a large portfolio, which includes notebooks, smartphones, laptops and personal care, Multilaser has confirmed

Mondial confirms participation in Latin American Electronics & Eletrolar Show 2019

Exhibitor since te first edition of the show, Mondial Eletrodomésticos confirms its participation in the Latin American...

Caloi confirms participation in Latin American Electronics & Eletrolar Show 2019

With many new features in the portfolio, Caloi expects a 10% increase in sales this year and confirms its participation...

FRAHM will be for the eighth consecutive time Latin American Electronics & Eletrolar Show 2019

For 57 years in the audio segment - initially only with radios and, from 1969, with the first amplifier box, which would...

Latin American Electronics 2019

July 29th – August 1st, 2019

1pm to 9pm
Transamerica Expo Center – SP – Brazil

Av. Dr. Mário Vilas Boas Rodrigues, 387 - Santo Amaro, São Paulo - SP, 04757-020



Mídia Partner


Official Airline

Official Agency